New Branding for Dulverton

Shop, flag

The new flags flying above the pretty Exmoor market town of Dulverton feature the town’s exciting new branding – the many colours of Exmoor with an artistic impression of an Exmoor stag forming the letter D.

The town’s traders were keen to unite under the new branding to appeal to the visitor and reignite the local economy after the Covid lockdowns, and the feedback from residents, visitors and businesses has been overwhelmingly positive!  Dulverton Town Council made the decision to create a new brand image for the town in 2020, and with the support of Somerset West & Taunton Council’s and Dulverton Town Council’s Emergency Town Centre Grant, the design was created in the summer of 2021 by Somerset graphic designer Tim Baigent of Glyder Design and formally approved by a group made up of Dulverton’s traders, council officials and interested parties.

Dulverton’s many independent shop owners and small businesses were also keen to embrace a more eco-friendly offering for their customers – so with the support and funding of Somerset Council Council’s Somerset Climate Emergency Fund Grant, December 2021 saw the launch of the town’s branded plastic-free bags.

The new jute and paper bags can be seen pictured here on Dulverton’s iconic Town Hall steps with Christine Dubery of Dulverton Post Office, Beth Brown of Browns of Dulverton and Sarah Gatehouse of Naturally Fleurish Flowers – with her terrier, Spritza!